Lakes in Bangalore

Just raise a question – “what kind of place you wanna live in”. I bet almost all answers will infer directly or indirectly to a place with serenity, tranquility….. small dose of natural beauty, where you can escape from the stress of day to day life, feel refreshed, relaxed, get up with the melody of chirping birds and at least no water problem J!

I have recently shifted to Bangalore. Though I made few official trips to the city earlier, I was dillydally how the place would be to settle down.…..With hundreds of questions in mind, like, will it be better than Delhi or my home state Assam, how will be the people, food etc., I came to this city last month.

Depositing a good amount of money, we took a rented house. Rent is quite high in this IT hub, for which we started searching for a house to buy from the next weekend of our arrival. While flipping the newspaper pages- specially the Property supplements, and the sites like Magic Bricks, 99acres etc., we found there are lots of lakes in Bangalore. Lots of properties are using “Lake View” as their selling point. We targeted some of these sites.  And yes, that’s true….actually many of these properties are situated on the bank of the lakes, such as Bellundur, Ulsoor, Vatkal, Domlur, Munekolala etc.

While exploring various locations within the city, I found Bangalore to be a beautiful place, full of exquisite landscapes. There are numerous lakes in Bangalore, though there is no river close by. Most of the lakes in the Bangalore region were constructed in the Sixteenth century by damming the natural valley systems by constructing bunds. But, unfortunately, so many places are facing water problem, some places have dried out bore-wells, most of the places in the city don’t have Kaveri water supply. The cities of Bangalore, Mandya and Mysore depend almost entirely on the Kaveri for their drinking water supply.

Urbanization has taken some heavy toll on the beautiful lakes, the flora and fauna in Bangalore. Most of the lakes have vanished due to encroachment and construction activity for urban infrastructure expansion. Some of the major lakes that disappeared over the years are changed to stadium, sports complex, bus station, golf association, market area, sewerage collection tank, college, residential layout etc.

The city once had 280-285 lakes of which 7 cannot be traced, 7 are reduced to small pools of water, 18 have been unauthorizedly encroached by slums and private parties, 14 have dried up and are leased out by the Government. 28 lakes have been used by the Bangalore Development Authority to distribute sites and build extensions for residential areas. The remaining lakes are in fairly advanced state of deterioration. Now, only 17 good lakes exist as against 51 healthy lakes in 1985 in the heart of the city.

We are shortlisting a property on the bank of such a lake. We will have to pay some extra from our pockets for the so called “Lake View”. But, a thought is engulfing our heads if the lake will be dried-up or else if government will transform the lake into a stadium or a market place..…?

Thoughts are still on…..

Driving through the Delhi roads

I am not a bad driver….I am sure, atleast better than Michael Schumacher! J

Schumacher drives in lane, I can drive in narrow bylanes. Schumacher drives in a free road, I can drive in crowded roads… He drives when people cheers, I can drive through people who love living on the edge.

I am an employee of a nice organization which offers flexible timing. So, I usually go to office just after the common office rush timing. But…so many red lights (Ofcourse traffic signals! J) I have to bump into, all the way of 14 kilometres road : Delhi to Noida! 

Such a week day, as usual, I started for office dressing as a gentle lady wearing nicely pressed cotton Saree. After crossing DND Flyway, I faced the first red light at Rajnigandha. I have the habit of switching off the engine in traffic signals as a conscious citizen J, so I did so. Suddenly, my car started shaking…..I wondered what happended all of a sudden…I looked at the other cars which were in front, left and right side, and thought was there any earthquake. After a small break of few seconds, it again started shaking…! I looked back….saw an Indica trying to fit in the gap between my car and the other car standing in my right side. When it could not fit in, again it went back….

I saw in my side rear mirror, my car got injured badly…. White stretch mark on my Maroon car! I got down, just opened my mouth to scold them, but then saw that the driver was looking like a Daako of Kabristan….He was accompanied by four men. The Indica probably met many accidents already in its last many years. Though I was very angry and wanted to shout very loud, I lowered my voice and just asked why he did that, couldnot he assumed that there was not enough space. He just gestured with his hand which indicated, “What’s a big issue? What is done, cant be undone! And now just move ahead!”…….. By that time, it was green light, all vehicles in my back started whistling continuously……I could not do anything except silently sit on my car and move ahead with a sorrowful and defeated mind. After few seconds, the indica intentionally overtook me and all those guys sitting in it just shouted something and tried to make mockery on me. Once I thought to note down the number and complaint to the police, but then thought what will be the result…nothing…just will extend the case, so left that idea. 

*******

Have you ever seen hardly any vehicle, taxi, bus, auto-rickshaw without a single dent, in Delhi? I can bet on that. If you are extremely lucky, and your car is without any scar, be very careful, somebody at least from your society is eying on it, and someday while you are relaxing in your bed, the task will be done.  You will get to see next day, and you will shout for nothing!!!

In Delhi, everyone drive according to his/her own wish. All seems in a big rush. Once, you are in the driver’s seat, you are a warrior. One hand on horn, one on cell-phone, loud music, foot on accelerator, eyes on female bystanders : that’s a common habit of the drivers.

People need no reason for honking. They honk when they start the car. They honk when there is nobody on the road. They honk when they find somebody to ask for overtake. They honk when they overtake the vehicle. Honk is louder when a red light turns into green at the traffic signals. And the list goes on…

Traffic signals are rich of scenic affairs. Bikes zigzag between cars and buses, trying to get into the front. Cars do not care about lane lines and invade into any free space. Beggars and hawkers weave around the vehicles. And when the traffic light turns green a thousand impatient horns go off. If you are late in reving up your engine, you get countless glares coming your way.

****************

Another day, my husband and me both went to one of my relative’s place in Faridabad. While coming back, it was quite late. My husband was driving comfortably as the road was free enough and we were belly full with delicious dinner. Suddenly, a car was behind us…continuosly putting horn to give a side. I looked back and saw, a Sardarjee was driving accmpanied by another guy. We were driving in the side lane. The road was four lane wide. We just wondered why the car was continuosly honking. We acceleared the speed, but the car behind also put into the same momentum…in this way we atleast crossed 2 kilometres. Then we thought to give a side by shifting to an another lane. The car now overtook us, driving through the same lane he was driving. While overtaking, on the contrary, he shouted at us! Strange!

It’s totally a discordant anarchy. Heavy traffic, poor infrastructure and absence of a road culture are bringing out the worst in drivers.

If somebody yet to take this quintessential experience, take a drive down in the capital of the country! All the Best!

Rain Rain Come Again or Rain Rain Go Away?

The churning sound of drizzling! The pearl shower...! The drops on glass windows... Who doesn’t like these?

I love rain. I love to listen to the melody of rain from inside a straw hut or a house-roof with aluminum tin sheets! I love to enjoy the stunning sight when clouds play tricks with the sky, cocoon the sun after playing hide & seek and then bring the showers to the arid earth, the thirsty dusts quench its thirst and turn into vapor yielding a sweet, serene aroma! …..And I love to take delight of this milieu with garam chai and pakoda or some other scrumptious snacks, sitting in the verandah, welcoming the sprinkles to raise my every sense.

Rain grows some wonderful grains in the paddy fields, brightens the farmers’ lives and refreshes the river; Bestows the fish-eaters to be belly-full, livens the flora, and after all, sooth the scorching summer.

But does it have only the greener side?

India is among the countries which receives seasonal rainfall unlike the countries like Germany where rain occurs throughout the year. Most of India receives rain for only around 100 hours every year. The monsoon is extremely important for India as it fills up water reservoirs, replenishes ground water and is essential for the Indian agriculture of which around 70% are rainfed. Ofcourse, Northeastern India is a bit exceptional. It usually gets more rain in comparison to other parts of India. Mawsynram is a village in the East Khasi Hills district of Meghalaya state in north-eastern India, 65 kilometers from Shillong. It is reportedly the wettest place on Earth, with an annual rainfall of 11,872 millimetres (467.4 in). Charrapunji is a subdivisional town in the East Khasi Hills district in Meghalaya again which is credited as being the second wettest place on Earth.

A few weeks back, Delhi was longing for rain. Regular power cut, desert heat,  low water supply had become the key problems before the onset of monsoon.

By the middle of the last month, the monsoon finally landed the Metro and gave some relief from the hottest summer in the country’s capital in last 33 years. The urgency has gone, but the susceptibility of people across India to an increasingly unpredictable weather remains a serious cause for concern. An unexpected deluge can be destructive and deadly. Luckily not in the capital, but, 14 people died in Jaipur and Shekhawati regions of Rajasthan as torrential rains lashed several parts of the state last few days. On the other hand, 11 farmers committed suicide in last one month in Gujarat because of drought.

The monsoon accounts for more than 80% of India’s annual rainfall, feeding crops and filling the nation’s reservoirs. Weak rains can mean less to eat for millions. Major FMCG players like Dabur, Emami and Godrej are  concerned about the overall negative economic sentiment hurting demand as the late arrival of monsoon can have an impact on rural sales. India’s economic growth rate slipped to nine-year low of 6.5% in 2011-12 and current account deficit (CAD) has touched a high of 4%. Inflation, meanwhile, was high at 7.55% in May.

Apart from the impacts on country’s economy, in most of the cities or urban areas, monsoon comes with its bag and baggage, which includes water logging, traffic jam, water-caused diseases, humidity etc.

Heavy rains make many parts of the city to suffer from water logging, whether in posh or poor areas. The rainwater infrastructure, if it at all exists L, is not satisfactory to assure the drainage of the water and the lower areas to not get inundated. Roads get blocked leading to traffic jams; pedestrians have to stride through flooded streets. Besides, the urban poor, living in slums or trespasses have their homes often damaged by the rainwater, which may take several days to retrocede.

The polluted water with the mixture of the garbage and waste that is littered here and there also becomes a big risk to health. Not only that, there are so many manholes without cover, all over the cities. In a submerged street, these holes become invisible and cause a serious threat to pedestrians and the two-wheelers.

Though I have almost forgotten in my metro life, the greeting and gushing new feelings rain brings, I still try to eavesdrop its melody amidst these problems and try to say, “I love, sometimes I hate, but hey Rain, please you never be late!!!”

Ignorance about North Eastern states of India

Big B’s ignorance about North Eastern India has been recently making big news.

But many people like me would not be surprised about these kind of mistakes….I am sure, half of India must be confused about the seven sister states of North East India.

A survey conducted by North East India Image Managers, the group of communication professionals from the North Eastern states, (I am too part of the group) reveals a shocking ignorance of professionals about the North East (NE) states. It is a sad fact that 87 percentages of the working professionals cannot name all the NE states and 53 percentages shared highly negative views of these states.

“It’s a place with insurgency and most unsafe place in the country” or “people with mongoloid features, weird food habit and an alien culture”, were the responds from some who were interviewed in the survey. Surprisingly 30 percent of professionals don’t prefer to work in this region, even if that best suits their career interest. The survey showed how these professionals are preoccupied with some wrong notions and how deeply they are ignorant about NE states.

Infact, I was asked very weird questions by some of my ex colleagues, (especially north Indians) who even didn’t know or care to know even the names of the capitals of the states. How we stay in such insurgence, do people there carry pistol all the time, does some people in village still wear odd dresses like  – leaves, if we eat snakes, dogs etc.

Hundreds of students come every year from the NE to seek admission in Universities all over the country. But, the joy of seeking admission is often cut short by the difficulties faced (particularly in the national capital) like racial discrimination, language barriers, sexual harassment and trouble finding accommodation etc. Many people like to refer the NE people as CHINKIS  as they have Mongolian features.

One of the honored moments for the NorthEastern people was at the opening ceremony of the Commonwealth Games 2010. The Indian contingent was led by Abhinav Bindra, proudly carried our Indian flag. Before him, the lady who was holding the signboard, was wearing the Mizo tradition Puanchei dress. But the leading daily - The Times of India carried a photograph of the Indian contingent in the front page next day, saying “All the teams were led out by girls wearing saris in different styles, except for the Indian team, which was heralded by a girl in a Naga dress.”

Now, though boxer Mary Kom is not the only athlete from the NE to represent India at the London Olympics (another woman archer is Bombayla Devi), Kom's Bronze medal is trying to be a catalyst in bringing attention to this region of India, where big B’s tweet is adding fuel to the fire.

NorthEast India is a vast land with almost 50 million people. Assam produces approximately 55 percent of India’s tea and 60 percent of its plywood and a substantial part of its crude oil. But, the Central Government is not doing enough to develop this region and to bring it on par with other states of the Indian mainland.

Central Government opened its eye recently, when Dragon was at the Bay! Central government put some attention to Arunachal Pradesh, when China was trying to include this beautiful state in its geographical map. The Manipur State Budget is less than the annual budget of one single department under the Andhra Pradesh Government. The government often mentions the presence of many revolutionary groups in these states, but do not try to solve the main reasons behind, like not releasing adequate funds to the region, not looking at the illegal immigration of the Bangladeshies in all these states etc. The Indo-Bangladesh border passes through Assam (263 Km), Meghalaya (443 Km), Tripura (856 Km) and Mizoram (318 Km), where there is enough porosity for illegal migration into the country. These all show that the Central Government is not much interested in the development of the region, but only in the region's Natural Resources.

So, its time, that the Indian Govt. should try to solve the insurgency problems in the region through good will and look at development and genuine concern for the region and its people. Also, the State government representatives, the MPs, Ministers etc. of the region should raise their Voice, explain the genuine issues to the Central Government and try to solve the problems and engross in developing the region instead of planning how to be rich in 5 years!

Metro or Town : Which one is better?

Life has truly become competitive. The war is continuously on… to cleave on to the rat-tortoise race, first to survive, then to boost our ego by possessing a house, a car, 60 inch LED tv, iPad and leading not only a comfortable, but also a luxurious life.

We do not have enough time to visit neighbors, pass time with our friends, think or do something for the society. An occasional call or an SMS takes care of maintaining a relationship. I believe even a busy bee has some time for all these stuff.

Fitness is in vogue (Ofcourse for a good reason!). For most of us, it is important to get in shape and a visit to the gym is a must. A prescribed breakfast by a dietician, work out in the gym or do yoga under an instructor, rush to the office (if one has a car, then lucky, otherwise hang on the public transports), face the traffic jam, come back home and cook food if you don’t have a cook, fight with the full time maid if you have, spend some time with your family if your body permits, go to sleep and start all over again next morning.

If you are single or double, then weekend adds some flavor with the visits to the disco, or watch a movie and end up with a dinner at a restaurant. If you are triple or more, you can not do that also, does not matter, be it your Sasu Maa or your kidoo.

When I first came to Delhi, I was very excited. Deeply impressed with the high-rise buildings, big roads, fast life, countless career scope, and uncountable restaurants to taste delicious food from all over the world, like Chinese, Japanese, German, Turkish, and what’s not. Completed my studies, started working….with a handsome salary. But I used to be left with no money at the end of each month. Rent of the room, household expenses, travelling costs, phone bills all used to be so big that my good salary used to never suffice. Sometimes, I used to think, did I take a good decision to come to Delhi, leaving a luxurious life at Assam… a big house with big loan, all facilities, two maids, the special care of Mom and where there was no such competition. In fact, there were jobs available there too. I too got jobs – one in TV centre to anchor in one particular program and another in a college. But I wanted to study further and make my career a bit different…and thus I stepped into Delhi.

Life is moving on...., but a  question often arises in my mind where life is better, in a metro or a small town/village?

Indian Railways

My Maahi (Aunt) and her family visited us last month for couple of days….on her (She is a school teacher) and her children’s summer vacation. She lives at Sibsagarh…yeah my favourite place. My Moha (Uncle) is the Jailer of Sibsagarh jail. They stay in a quarter in a beautiful place, just on the bank of Sibsagarh pukhuri (pond), whose water level is above the ground (I talked about it in my ‘About Sibsagarh’ blog). Simplicity is the special jewel of the family.

They came by Rajdhani Express to the country’s Rajdhani – Delhi. They were very excited. I went to receive them from the station.

Train was almost on time: Indian time; just 25 minutes late. As I reached early, I had to wait 40 minutes in the station. Initially, I thought how would I pass that 40 minutes, but it was quite easier when I started observing people around.

While the platform was dazzling with diversity of human being, spits of paan masala, garbage, dust, wrappers, food-wastage, dirty water, mud all were increasing the muckiness of the whole platform. Stink of stool was on the air. Some people were lazily lying, some were sitting, some were playing cards, and some were running for other platforms.

Just beside me, one family - husband, wife and three small kids were just sitting on the floor, probably waiting for their train. Smallest one, almost 2 years old baby was sleeping on the floor, keeping the head on Mother’s lap. Other kids were having some biscuits. One biscuit fell down from one kid’s hand, he immediately picked up and started having again in front of the parents. After sometime, the couple took out their lunch, probably Roti and Sabji, kept on a newspaper which they were sitting on.

Suddenly a dog came running, passed by me spreading a stink, splinting few drops of black water on my light coloured attire. He was just running in the platform, was supposed to hit a chana masala vendor. Alas! The poor vendor lost his balance. Half of his chana, khira etc. fell down on the platform. But, he was smart enough. He didn’t wait a second, acted very fast to pick almost all the fallen objects. In a minute, everything was set and he started selling like before.

A girl was also waiting in the platform, just few meters away from me. She was probably waiting for the same train I was waiting for. I could see her continuously talking on phone. Suddenly, a lean and thin man, with not very clean attire marched fast towards that girl. Thank God! The girl was conscious, she changed the standing angle in the last fraction of a second, and the guy could just hit her shoulder. He did not turn back, went away in a fast speed as if nothing happened. 

All these scenes reminded me that we are in the third world country. The key hitch for all these is the attitude of majority of the Indian population. We Indians, generally consider public places as ‘our’ or ‘government’s’ property and do not feel responsible. This is the plight for all these. We spit the ‘paan masala’ anywhere; if we are eating something, we will throw the wrappers anywhere; don’t put water after toilet in public lavatory and the list goes on.

I could see adequate number of dust bins around me. But these must be not cleared in time. And bins are used for spitting ‘paan’. There are approximately 3467 railway stations in India. I believe, most of them have the same situation. I am sure, the government is devoting resources to keep the country clean, but the people fail to utilize those resources.

Does every year see us going one step forward? We cannot move ahead, if we don’t do our bit and take care of our surroundings and if we be a part of that littering and spitting.

I believe if the people chose to be conscious of their duties, the state would be forced to deliver better.

After the ‘40 minutes’, Maahi and her family arrived. I started bargaining with the Kooli. I saw Maahi putting her pallu of the Saari on her mouth to save herself from the stinks…..

No good political power

It was a midnight of someday, two/three years back!

We were just in our dreamland; Midnight muse was about to caress us to take to her fantasy world.

Suddenly, there were big bangs in our neighborhood! Some sounds of explosion. We jumped up from the bed, and ran to the balcony to see what was happening….thought the ways how to save our lives.

… Luckily…it was nothing, but just the crackers…..! But, it was continuous….with hazardous sound effects…continued till half an hour. Cottons also could not save my ears….There was no place to fly away also. Thank God, that time I did not have my baby, neither was I pregnant!  

Everyone in the colony got up, gathered. My hubby dear went downstairs to know what was the occasion. I was too very much anxious and kept counting the waves of seconds to know the details.

It was the Birthday of one of our neighbors - a Punjabi man of almost 60 years. His son who was studying in Australia had come home that day. Obviously then ….it was an occasion to celebrate. Why should one care for the neighbor’s dreams, health, or for the environment, if somebody has enough money to waste and reasons to celebrate?


Next day morning, it was a topic of the discussion among the neighbors. The oldee is a so called politician for no good, belongs to no political group. Always, we get to see him in white clean Safari suit. From his look and health, anyone can guess that he must be a diabetic patient. Hardly, he goes out from home. He has three/four vehicles, probably, two SUVs and two Sedans. And he ensures that his sellas including two drivers, two body-guards also wear white shirts and pants with white shoes.

Since morning, the sellas keep roaming on the road in front of his flat. They pass their time gossiping, looking at the girls, ladies and putting their effort to fight with the fruitwalas, vegetablewalas etc. In the evening, they change their dresses and sit in their room to play cards or drink. 

I got to know from one of my neighbors that couple of years back, the oldee’s son was involved in doing crimes, like beating innocent people, eve-teasing girls who used to take tuitions in our colony and lots others. Looking at that, his father sent him to Australia to continue his school studies and then the college too. So, after his graduation, he was back to India. All were hopeful that he got some maturity now.

Couple of weeks later, I was parking my car. I saw the oldee’s son driving an SUV, which was just behind my car. He was also looking for a parking space. As almost all parking spaces were full, he parked his car in front of the closed back-gate –of our nearby hospital, where the ‘No Parking’ banner was already hanging. This gate is used whenever there are some specific requirements from the Hospital’s store and hostel which are inside our colony. Unfortunately, just after few minutes, even when he was in the car, one old person from Admistration of the hospital wanted to open the gate from inside. While the gate was not opening, he peeped through the gate and saw the vehicle. He asked the guy to remove the car from there. The old man asked if the boy had not seen the ‘No Parking’ board. That was not in a very decent language, though it was not so much abusing tone J ! But, the guy replied so badly, that I felt so ashamed that I had to run away from that place. I heard the guy using ….Maa ki, Behen ki…..all those all-time favourite gaalis of Delhities; Threatened the old man of shooting him.

Fight went for long….I could see a gathering of people, few on-lookers taking masti of the incident. Ultimately, the vehicle was removed from there. A meeting was called for next day to manage the parking area inside the colony. Through the incident, the oldee’s son was also able to show his presence and power by using filthy language in loud voice, indirectly trying to strengthen his father’s ‘no good’ political power.

Social Media

Life without Mobile phones =  Can not imagine!

Life without Social Media = Can we think of???

China is the largest and India is the second most populous countries in the world. But the way, Facebook is picking up its speed, I am sure it will overtake these two countries and set its position as the most populated realm, so that no country can break the record.

In case of other social media components like blogging, micro blogging, news sharing, website sharing,  video sharing, music sharing etc., social media is a powerful tool to aggregate people, bring popularity to individuals/ organizations/products and build the brands too.

Now, gossiping is becoming open….organizations started believing that one’s personality reflects in social media. A groom is chosen believing in the statement – ‘a man is known by the company he keeps’ – looking at the social media friend –circles.

Though social media consumes huge time of the youth, and the young professionals mostly, interest based networking has started making its impact. Common goals, hobbies, social causes, government indecisiveness, eradicating social evils are such areas where social media can evolve.

To give an example, I received a mail from Rajiv Vausdevan via Change.org for signing his petition asking the defence minister to help the brave NSG Commando, PV Manesh get reimbursement for his Ayurveda treatment. Manesh was injured while rescuing hostages in the 26/11 attacks. He has been undergoing Ayurveda treatment that has helped him significantly, but the Army rules don’t allow for reimbursement of Ayurveda treatment. So, Rajiv started this campaign to help him.

I am sure that this kind of common causes can be eradicated through social media collaboration. I believe, the ADVT. of Idea mobile of gathering votes from millions of people for a common cause, now also can happen in a big way through social media. That’s even more effectively as social media is free to cost. 

Not sure if social media can change our political and social systems and processes or not, but will emerge into something very different which is hard to say, as the future will be more connected and more engaged.

And….as the networking rides on the mouse!!!

Mobile Vs No Mobile and Internet Vs Liveliness

I was talking to my Guwahati University Classmate, Diganta couple of days back. We talked about our university days. Became a bit nostalgic about those days…..the evenings at versity market, hostel raggings, busy schedule during versity weeks and youth festivals, hostel freshers’ day and what not!!!


Diganta stays very nearby to the University, and has a Restaurant chain in Guwahati. I asked him when he last visited our University and he said that he very frequently has to pass through the Versity campus.  Knowing that, I asked him with heavy excitement, if the girls still tease the guys from the hostel balconies and windows!  He said, “No, not at all. I doubt whether they can spare time from internet to spend some time in the balcony or peep through the windows….!”.

His answer took me to my versity-hostel days. My hostel was RCC-1. In this girls’ hostel campus, there are six hostels: RCC1, RCC2, RCC3, AT3, Law hostel and Research Scholar hostel. Those days, there was no internet facility, no mobile connection, even no land-line phone in the hostel. In my second year, one lady – Lota didi opened one PCO booth in our campus. She used open the PCO from 6 am till 10am and in the evening, from 5 pm till 9 pm and on Sunday, it used to be open for whole the day. And, Lotadi was treated as the most important person of the campus. To call up my parents, I had to be in queue for hours. And the girls who used to have distant boy-friends, like me J….had to take double trouble as one person was not allowed to call up twice at the same time.

Gone are those days. Now a days, every girl/boy, it would not be wrong if I say – student, has mobile, if he/she does not belong to an extremely low-profiled family. Now, PCOs are of no use. Lotadi has gone through a great loss.  She is no more important like before.

Another important thing which takes maximum time of the students, off-lately is the PCs or laptops. With internet connectivity, Social networking is winning more and more consumers day by day. Facebook, Orkut, Twitter etc. are becoming the bridges to make friendship, gossiping and connecting with each other. So, now, updates on Facebook are getting more importance than passing time with roommates/wall mates or hostel mates.

I remember, my lovely and active roommate, Jyotika used to open the window to let in the morning breeze at around 5:30 am. Then, she used to wake me up giving the tooth brush in my hand, putting the tea saucepan on the stove. Lazy me, after having tea, I used to study a bit. My table was in front of the window from where we could see our hostel’s, RCC I and 3’s guest meet room. At around 8 pm, I used to peep through my window if any ‘longing to meet his girlfriend’ visitors had arrived. If yes, I was generally the one who used to start the Shouting/Teasing Show. My voice was not bad that time…..I used to start ….. “Oooo’ Moina ….”. In university, all girls and all boys were called Moina. While I used to start, Pratibha, Juri, Mala, Borno and some others from another hostel used to start pouring dialogues….sing songs….The atmosphere used to become very lovely…and energetic! Same kind of situation used to happen in other girls’ and boys’ hostel campuses also.

I have not visited university many years. But. I heard from some classmates, that no girls tease visitors or passerby now. Have they become more studious? Or serious? Or extremely gentle? Or internet maniac? Hope, all these are happening for some good reasons.

Why PR is more Credible than Advertising?

BRANDING is important. A strong brand can make any organization, or any product or service immensely easier to sell. Branding is the emotional binge that a customer feels when thinking about your product or your organisation.

Many times, we see entrepreneurs throw away thousands of dollars, trying to grow their businesses with various branding techniques, looking at others doing it. Many organisations, whether they are small or big, are really confused where and how to allocate marketing funds to build the brand, drive sales and increase revenue. Now, Public Relations (PR) and Advertising are the two main arms of marketing which can solve this problem.

Another question often arises is, which tool to use and what works better, Advertising or PR. In this article, I will talk why PR is better than Advertising.


What is PR and Advertising?

PR is a powerful way to generate awareness and brand recognition for any business. It is the practice of managing the flow of information between an organization and its publics. Common activities include working with the press, speaking at conferences, winning industry awards, and employee communication etc.

Traditional public relations tools include press releases and press kits which are distributed to the media to generate interest from the press. Other widely used tools include brochures, flyers, mailer campaigns, road shows, newsletters, annual reports etc. Now, as time has changed, technology has created new ways to build and brand your company. Beyond traditional techniques, increasingly, companies are utilizing interactive social media outlets, such as blogging, microblogging, social media updates etc.

Advertising messages are usually paid, by the sponsors and viewed via various traditional media, including newspaper, magazines, online media, television commercial, radio advertisement, outdoor Advertising or direct mail; or new media such as blogs and websites and text messages.

Which get more credibility - PR or Advertising?

Publicity in the media through PR is more credible than Advertising. Many big players are relatively light purchasers of Advertising but heavy proponents of PR. There are many organizations that use less Advertising, but are frequently featured in business magazines and the general press, which carry tremendous credibility.

Noticeably, public relations can make a long-lasting impact on public awareness at a small part of the cost of Advertising. Getting publicity through PR happens in a low cost and sometimes even free. It is considered to be a low-cost alternative and more effective to other marketing tactics such as traditional Advertising and media buying.


So, what is the reason behind?

In case of PR, the organization does not pay for the space or time to get into the media, but only pays for the PR person to develop and circulate stories and manage certain events.

The media is always in hunt of interesting news. If you target the right media at the right time, nothing like that. If the company develops an attention-grabbing story, it could be picked up by all the news media and be worth millions of Rupees in equivalent to Advertising. Besides, it would have more credibility than Advertising as it is the process by which one can create a positive image and customer preference through third-party endorsement. Some experts say that consumers are five times more likely influenced by editorial copy than by Advertising.

Advertising, no matter how intelligent, witty, dramatic or aesthetically pleasing, is self-promotion. Some people are very skeptical of advertisements. Furthermore, Advertising is very expensive, especially if you have a big market to cover. On the other hand, PR goes through a filtering process. The editor or reporter scrutinizes the information before publishing, and picks the matter which is newsworthy and thus has more credibility. What PR lacks is it has no control over how the media which presents your information. But, the crisis management can rectify the negative coverage. Besides, media is not compelled to cover your event or publish your press release just because you sent something to them.

Advertising claims, uses refinement, comparisons, and borrows from the arts and psychology to try to influence decisions. But, PR is based on information, not seduction.

So, PR is better than any marketing tool including Advertising. The creative use of news events, publications, social events, community relations, and other PR techniques offers companies a way to distinguish themselves and their products from their competitors and build their brand.

A survey done jointly by Worldcom Public Relations Group and the Transworld Advertising Agency Network (TAAN) found both PR practitioners and Advertising specialists think that PR is making better use of social media.

Though PR can bring more credibility, Advertising can reinforce it. It's what we call PR-oriented Advertising. PR first establishes the credibility of the brand, and Advertising then reaffirms and reinforces the brand's credibility and brings more popularity.