Sunday, May 24, 2015

Launch of World's best hair thinning solution product Nioxin in India

‘Hair’ has always been my sign of identification, the X-factor.  Till I was 11, my parents  shaved  my head  at least 5 times to give me better and less curly hair. Fortunately and unfortunately….there was no change to the twirls of my hair, but it grew to a very thick, heavy density of hair. Many names I got from my friends, relatives, ….including my father in law who calls me “Sai Baba” because of this unique identification. 

I started loving my hair….tried to make it my style statement. But off lately, for last few years, may be because of weather, water, motherhood or age, for some unknown reasons, I observed slight thinning of my once-thick, strong, lively hair. I was just wondering, should I consult with a dermatologist, skin specialist or a Homeopathy guy. But, then, suddenly I got an invitation from Blogadda to cover the launch of an internationally acclaimed hair thinning solution product in India – “Nioxin”….And there was no question to miss the chance.

Mittal with Nioxin products

I along with my friend Mittal reached the venue, BodyCraft, 7th Block, Koramangla, almost on time on 23rd May. A warm welcome by BodyCraft and Blogadda made us easy among the other bloggers. Gorgeous ambience of Bodycraft Salon and Spa, lovely aroma all around and the lively team were all set to be the best hosts.

After an introduction round, there was a formal launch of Nioxin by Swati Gupta, Creative Director of Bodycraft and Nioxin Panel Expert for India, followed by a detailed product presentation by Ms. Daisy, P&G Nioxin representative, who explained the concept behind the product.

Swati Gupta at the time of  launch of Nioxin

Ms. Daisy while giving the detailed Presentation

Nioxin is the world’s best product in providing solution to hair thinning problem and seems to be holding its position for the past 14 years. Nioxin has been around since 1987 (purchased by Proctor and Gamble in 2008) and was developed by Eva Graham, the founder after experiencing thinning hair following the birth of her first child.

Nioxin claims that 70% users notice thicker, denser and fuller looking hair in just 4 weeks and also it has more than 77% brand loyalty. Interestingly, Nioxin does not aim at instant fulfillment by cosmetic methods, but it focuses more towards improving the Scalp condition. In obvious term, the process of scalp revival is not an overnight process. And to suit the different conditions of the scalp, the Nioxin range includes 6 treatments which are given based on consultation, 3-step hair care systems, each of which includes a Nioxin Cleanser (shampoo), Nioxin Scalp Therapy (conditioner) and Nioxin Scalp Treatment, which is left in the hair after washing.

We all bloggers got the personal consultation, initial treatment, overall a practical Nioxin experience.

Cleansing the hair


All bloggers had their personal consultation

Me with Harish and Ankita from Blogadda

We all bloggers got Nioxin products kit according to our problems and requirements to use at home for 20 days and feel the difference that Noxin can make to our hair. So, stay tuned for my follow-up post. 

For more information, click at 

You can try and experience #NioxinNowIndia at your nearest salon. This activity is in association with

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